Motivating Behavior Change

One of the lessons embedded in Coro training is that giving people new information is often not sufficient to change their beliefs or behaviors. What other means are available to bring about behavior change?

Recent research and applied experiments help illuminate the range of strategies that can touch people and create the changes we may desire. Here are four examples of ways of changing behavior.

  • Make things fun: The website www.TheFunTheory.com is devoted to the concept that “something as simple as fun is the easiest way to change people’s behaviour for the better.”
  • Make an emotional impact: See how a hospital motivated doctors to really wash their hands regularly. Go to ABC News to read or view the story.
  • Generate a little competition: See how redesigned energy bills at www.betterbills.org help reduce consumption by showing the customer’s usage compared to others.
  • Engage the senses: New research suggests that clean smells engender more generous behavior. Read or listen to a report of this Northwestern University research here.